Advertisement has some influence on children. Should it be controlled? What are the possible effects of advertising on kids?
Advertisement has some influence on children. Should it be controlled? What are the possible effects of advertising on kids?
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In the contemporary world, advertising has seamlessly integrated itself into the fabric of our daily existence, orchestrating a symphony of enticing messages that influence our choices regarding a vast array of goods and services. However, this omnipresent phenomenon exerts a profound and sometimes adverse influence on children, the consequences of which are both unpredictable and potentially detrimental to their physical and mental well-being. In this essay, I will argue that rigorous oversight and control must be instituted over advertisements targeted at the younger generation, taking into account not only health hazards but also the profound psychological ramifications.
The prevalence of advertisements inundating consumers through TV screens, radio broadcasts, billboards, and online platforms culminates in their incessant exposure to a myriad of compelling messages strategically designed to encourage the consumption of various products and services. The allure of advertisements specifically crafted for children, replete with vibrant colors, captivating narratives, and memorable characters, inevitably captures the attention of young consumers. These techniques exert an undeniable influence on the choices of these budding consumers, regardless of whether the advertised products are essential or suitable for their tender age. One significant concern is the potential health risks associated with children's exposure to certain advertised products. For example, products like Happy Meals from McDonald's establishments, Kinder chocolate bars, and carbonated beverages like Cola are abundant in flavor enhancers and synthetic coloring agents. Despite the absence of immediate adverse effects, these pernicious substances may accumulate in the body over time, posing a latent threat to the health of children. This potential menace to children's well-being underscores the urgency of stringent regulation of advertising.
Another disconcerting aspect of advertising's impact on children pertains to its psychological implications. When children's desires for items that hold a particular allure remain unfulfilled for extended periods, they often adopt a resistant behavioral model or may even succumb to depression. Furthermore, if their wishes are perpetually granted by compliant parents and doting grandparents, children can develop an addiction to purchasing items. This addiction may have a long-lasting psychological impact, potentially transforming them into heedless consumers. Such individuals, as they mature and attain financial independence, become susceptible to burnout, driven by their belief that relentless toil is the sole means to satiate their exponentially burgeoning desires. To mitigate these dire consequences, governments must proactively shield children from advertisements that could potentially harm them in various ways.
In conclusion, advertisements have become an indelible part of our daily lives, influencing our choices significantly, and children are no exception. It is my firm conviction that governments should undertake the management of advertisements to mitigate their adverse effects on the health and fragile psyche of young consumers. By regulating advertising targeting children, society can take a significant step towards safeguarding the physical and mental well-being of its youngest members.
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